E-LAUNCHING OF ANTARTICA B42N
15 JULY 2020
On 15th July, the world’s most leading motorcycle accessories, GIVI Asia has launched its first- ever E-Launching of a new revolutionary product, the ANTARTICA B42N MONOLOCK TOP CASE.
The E-Launching involves worldwide streaming with GIVI distributors across Asia including Vietnam, Indonesia, Philippines, Singapore,Thailand, Korea, Japan, Hong Kong, and New Zealand. The new product’s virtual launch is a real success where the video has grabbed the attention of 37,000 reached!
The new creation of ANTARTICA B42N was equipped with reflective prismatic elements on each front corner of the top case. These elements present a bold façade to enhance the rider’s visibility to others, especially when you are on the road. With 42-liter capacity, this case is ample to fit two ‘demi-jet’ type helmets or one modular helmet. Additionally, the B42N “Antartica” features the MICRO 3 LOCKING SYSTEM. This latest generation of locking system allows the user to lock their belongings securely, through some easy steps.
On the following day, 16th July 2020, a ‘Media Private Viewing’ event was organized at GIVI Asia’s office located at Bukit Beruntung. Over 30 representatives from the local media channels, social influencers, and the GIVISTA local ambassadors were invited to showcase the exclusive brand new ANTARTICA B42N Top Case.
This small group of people had the privilege to celebrate and witness the B42N in real life, before the new ANTARATICA B42N product entering the market. This is an opportunity for our local media to evaluate the new box by their own. Everyone was thrilled to see the box and couldn’t wait for the event to start! The Media Viewing hosted by the Head of Marketing Givi Asia with the presence of Managing Director of GIVI Asia, Mr. On Hai Swee, Sales Manager, Mr. Julian Loh, and the representatives of product design team, Mr. Ilhamy. There were also a special appearance via Video-Call by the Overseas Operational Director of GIVI groups Mr. Joseph Perucca.
Towards the end, as a token of appreciation, each of media representative bikes were fitted with ANTARTICA B42N MONOLOCK TOPCASE. This serves well their amazing support throughout the years towards GIVI.
Well, hard work pays off and that will conclude the success of this new launch, where the entire team has played an immense role throughout the birth of this new box.